TAURON Group's Corporate Strategy
Corporate Strategy
In 2008 the TAURON Group adopted “Corporate Strategy for TAURON Polska Energia S.A. Group for 2008-2012 with estimates up to the year 2020.” The updated version of the document titled “Corporate Strategy for TAURON Polska Energia S.A. Group for 2011-2015 with estimates up to the year 2020” was adopted by the Management Board and approved by the Supervisory Board on 28 April 2011.
After two years of implementing the Corporate Strategy for the TAURON Group, its current activities, assessment of their implementation, as well as verification of the assumptions previously adopted were reviewed. An important group of factors that were analyzed and considered in the update of the Corporate Strategy included new market conditions and trends in the power sector as well as legal requirements (power and climate package, amendment to the Energy Law, Polish Power Policy until 2030, Nuclear Energy Plan). As a result of the analyses, an update of the TAURON Group’s Corporate Strategy was developed. It addresses major market challenges and clearly defines strategic priorities that were assigned to individual business areas in the form of goals and tasks.
TAURON's Mission
To ensure energy supply to our customers based on the best practices that guarantee an increase of shareholder value.
TAURON’s mission is based on the following key elements:
- Value increase: focus on actions that guarantee growth of shareholder value.
- Customer-orientation: focus on actions aimed to identify and meet the customers’ needs, while pursuing the goal of value creation at the same time
- Best practices: using the most effective and efficient activities taken by energy companies in the scope of, among others: business processes, effectiveness improvement, security of energy supplies, environment protection, quality of services, human capital development, maintaining a social dialogue.
TAURON's Vision
To become one of the leading energy companies in the region.
TAURON’s vision is based mainly on the following elements:
- Leadership: a company that accomplishes ambitious goals of value growth by increase of EBITDA and ROIC, one of the industry leaders.
- Power companies: companies operating across the entire value chain in the heat and power industry.
- Region: Poland and other European countries.
Overall Strategic Objective
Continuous value growth ensuring a safe return on the invested capital to the shareholders.
Accomplishment of this objective will be measured using basic indicators of value growth, i.e. ROIC and EBITDA increase.
Key challenges of the Corporate Strategy
Verified Corporate Strategy is based on redefined strategic priorities. The key objectives of the Strategy are to focus on growth in those areas of operation, where there is the highest potential to achieve high return on investment and to diversify generation portfolio. In addition, further efficiency improvement and building effective organization are still among other goals to be achieved and a new strategic goal for the Group is management of market and regulatory risk exposure. As a result, Corporate Strategy of the TAURON Group is focused on four primary goals, which together enable increase of the Group’s value:
1. Growth in the most attractive areas of operation
2. Operational and investment effectiveness at the level of best practices
3. Managing the exposure to market and regulatory risks
4. Building an effective organization. 